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“Give TON!” (@givemetonru) is a major Telegram channel dedicated to TON, the Telegram ecosystem, NFTs, meme tokens, and the inner workings of the Russian-speaking TON community. The channel combines news, emotional commentary, author opinions, and discussions of crypto projects. It actively uses affiliate links, exchange advertisements, and promotions for its paid subscription service. The main limitations are an extremely aggressive tone, a large number of emotional posts, and very low engagement relative to its multi-million audience. Content and Format “Give Us TON!” has been around since 2019 and has since become one of the most recognizable Russian-language channels dedicated to TON. Content is posted very frequently: usually 7–10 posts per day, and during certain periods, activity has reached up to 20 posts daily. The main topics include the TON ecosystem, Telegram, NFT giveaways, meme tokens, staking, DeFi products, and internal conflicts within the TON community. The format consists of short, emotional posts, author commentary, reactions to statements by Pavel Durov, and discussions about token launches and speculative assets. “Speculation” here refers to quick trades involving meme tokens and new crypto assets, where participants attempt to profit from short-term price increases. The channel regularly publishes personal project reviews, live streams, recaps of AMA sessions, and discussions about the behavior of TON project developers. The tone is as aggressive and provocative as possible. The posts are constantly filled with insults, profanity, sarcasm, and hyperbolization of events in the TON ecosystem. At the same time, the author is deeply immersed in the ecosystem and has a good understanding of the inner workings of the TON community, so some of the analysis and observations are substantive for an audience that has long been part of the niche. Key point: the channel makes virtually no distinction between news, personal emotions, and analysis. One post might contain a useful observation about the TON economy, while the next might be a stream of emotional comments about community members. For a new audience, this makes the content feel chaotic and overwhelming. A separate portion of the posts is dedicated to Telegram NFT giveaways, meme coins, and token launches. The channel actively discusses liquidity distribution, the structure of token holders, the risks of rug pulls, and pump mechanics. Here, a “rug pull” refers to a situation where token creators drain liquidity or suddenly sell off their assets, causing the coin’s price to crash. Monetization and Business Model The channel’s monetization strategy is multi-layered and integrated into virtually all major content categories. The pinned post contains a large number of affiliate links to crypto exchanges and services: OKX, MEXC, Gate.io, Crypto Bot, and other platforms for buying TON and trading cryptocurrency. In addition to affiliate programs, the channel promotes its own private subscription service featuring live streams and bonus content. The author regularly mentions the private section, offers discounts, and promotes paid access via Telegram Tribute and cryptocurrency payments. Meme tokens, gaming projects, liquidity farming, and crypto casinos frequently appear in promotional posts. “Farming” refers to depositing tokens into liquidity pools to earn interest. At the same time, the advertising is presented in the author’s signature sarcastic style, which can make a promotional post appear both as a critique of the project and as an endorsement of it. Important! The channel constantly walks a fine line between irony and the actual promotion of high-risk products. The author may describe in detail how users lose money, but at the same time provide links to those very same projects, exchanges, or gaming services. Reputation, Risks, and Key Features Kirill Filimonov is a fairly well-known figure within the Russian-speaking TON community. He has long been associated with promoting TON and actively participates in discussions within the ecosystem. Comments under posts are open, but audience engagement is low relative to the channel’s size. With an audience of about 2.8 million users, posts often garner only a few thousand views, and discussions are limited to just a few comments. This creates a noticeable gap between the number of subscribers and actual engagement. Key features of the channel include: a high posting frequency with strongly emotional language; regular discussions of meme coins, NFTs, and high-risk tokens; promotion of affiliate links to exchanges and crypto services; active use of FOMO tactics through discussions of token growth, returns, and “getting in early”; a large number of subjective assessments and personal conflicts within the TON community. Despite its aggressive tone, the channel does not appear to be a classic anonymous project. The author is well-known within the TON community and has long been associated with the ecosystem. At the same time, the large amount of advertising for risky products and the emotional pressure significantly increase the overall level of risk for an unprepared audience. Conclusion “Give Us TON!” is a very niche TON channel for an audience that has long been part of the Telegram crypto community and understands the local context. The channel provides a wealth of information about TON, internal trends, and community sentiment, but the way the content is presented often turns it into a stream of emotional comments and conflicts. For an experienced audience, the channel can be useful as a source of insider information, opinions, and observations within the TON community. For newcomers, the high level of toxicity, aggressive advertising, and constant discussion of speculative assets pose increased risks.