Market Filter Methodology
We don’t sell ratings or create artificial rankings. We help you quickly understand what a source really is: its content, transparency, strengths, risks, and trust.
Purpose
Transparent evaluation criteria
We treat each channel as a separate object of analysis. The final conclusion is not based on a single factor or impression - it is formed based on a combination of data: content, statistics, reputation, monetization model, and author behavior.
The methodology is necessary so that the user understands how ratings are formed, where statuses come from, and why different channels receive varying levels of trust.
What We Evaluate
Criteria for Evaluating Channels
Data & Sources
What data is the analysis based on?
Factors
What affects the final output?
Statuses
Statuses and risk levels
Marks
Marks that are not statuses
These marks do not affect a channel’s score or status. They only tell how the channel got into the selection.
Payment
What can be bought here, and what cannot
We provide three paid services: a review for the "Market Filter Verified" badge, a partner placement in a top, and a queue-jump review. Payment for none of them affects a reputation status, a rating or the conclusions of our editorial team.
What is paid for in a review is the work, not the badge. The badge is assigned only where a channel meets the criteria of this methodology, and a refusal is a normal outcome of a review. A queue-jump review changes only how soon an application is handled, never its outcome.
A partner placement in a top sits apart from the places earned through editorial assessment and always carries the "Market Filter Partner" label. The reputation status of a channel taking a partner placement stays visible and does not depend on payment. Channels holding the "Scam" status are not given a partner placement.
We do not create the illusion of absolute truth.
We create a system where it is clear what each conclusion is based on.