Blum: Новини Українською

Blum: News in Ukrainian (@Blumcrypto_Ukrainian_News) — the official Ukrainian channel of the Blum crypto project, focused on product news, ecosystem updates, and the promotion of its own services within Telegram. Most of the posts focus on trading tools, reward programs, affiliate campaigns, and event announcements. The channel rarely publishes independent market analysis and serves primarily as a corporate information resource. The main limitation is that the channel will effectively cease active operations after December 2025, and some of the project’s key products will be shut down in March 2026. Content and Format The channel serves as a localized news outlet for the Blum ecosystem, tailored for a Ukrainian audience. Until the end of 2025, posts were published almost daily, maintaining a steady flow of information about the company’s products. Main content areas: news and updates on Blum’s services; announcements of AMA sessions and partner events; educational materials on trading and cryptocurrencies; contests, giveaways, and gaming activities; notifications about maintenance and service status. Most of the posts were related to Perps, Memepad, Trading Bot, and the Trade Points system. The channel regularly informed users about the launch of new features, network support, technical glitches, and changes to the rules of reward programs. Educational materials via YouTube and Blum Academy played a separate role. However, educational content remained a supplementary element and did not contribute to the channel’s independent analytical value. Key point: the channel hardly discusses the cryptocurrency market outside the Blum ecosystem. Most posts are aimed at engaging users with the company’s products and increasing activity within its own platform. Comments are open, but there is no noticeable user discussion. The writing style follows the format of corporate announcements, without any personal opinions or a public figure. Monetization and Business Model The monetization model is entirely tied to promoting Blum’s own products. The channel regularly directs its audience to the trading bot, the Perps service, Memepad, Launchpad, and related ecosystem tools. A significant portion of the posts focuses on trading competitions, Trade Points programs, referral mechanisms, and campaigns featuring partner tokens. Users are encouraged to make trades, complete tasks, invite new participants, and take part in contests. Partner integrations are also present. The feed regularly features joint activities with the TON Foundation, KuCoin, BRIN, and other crypto projects. At the same time, advertising is seamlessly integrated into the overall product communication and aligns with the channel’s theme. Reputation, Risks, and Features The channel is associated with the official Blum project, which has gained widespread recognition thanks to the Telegram ecosystem and support from major players in the crypto market. There is no single public author here, as the channel represents the company rather than a specific expert. A positive factor is the transparency of technical communications. The administration regularly published notifications about outages, maintenance, infrastructure issues, and the status of services. Important! In March 2026, the team officially announced the discontinuation of development and support for the Perps and Chat Trading Bot products, and asked users to withdraw their funds and close their positions. This decision does not appear to be a sudden disappearance of the project, as it was accompanied by an official notification and the continued operation of the remaining services. At the same time, audience trends show a prolonged outflow of subscribers following peak figures of around 14,000 users. There has been no active promotion of the channel recently, and posting activity has virtually ceased since December 2025. No signs of fraud have been identified; however, the decline in activity and the shutdown of some key products have significantly reduced the channel’s relevance as a source of information. Conclusion Blum: Novyny Ukrainskoyu is the official news channel of a major crypto project, which was used to support the product ecosystem and communicate with the Ukrainian audience. During its active period, the channel effectively served as a corporate media outlet, but offered virtually no independent analysis and has now effectively ceased regular activity.